SEO Serviced

Hello,

Welcome to SEOServiced.com!

I’m Dan Smith, a Search Engine Optimisation Consultant based in Teesside, England.

I’ve created SEOServiced for two reasons - a place to show the SEO services I offer and as an SEO blog.

The majority of my SEO work is through word of mouth and recommendations, but I decided that it’s about time I had my own website. Alongside this, i’ve been contemplating setting up an SEO blog for a while now. I contribute on a regular basis to several forums, blogs and discussion websites and felt now would be a good time to focus all the contributions from them in to one place.

I offer a wide range of affordable SEO services, which can be seen on my services page.  My main aim is to provide cost effective SEO services to all.  Whatever your budget, I’ll work out an affordable SEO service package suited to your individual requirements.

I’ve kept this short for now. I’ll be posting as regularly as possible on everything SEO related (and no doubt a few things not quite related), but in the meantime, have a read through some of the articles around or you can read more about me on the About page.

If you have any questions, you can even contact me through the Contact page, or drop me an e-mail at dan@seoserviced.com.

All the best,

Dan

Over the past few weeks, I’ve been completely a lot more copy-writing than normal - and I’ve really been enjoying it.

I’ve been hired to write articles of varying lengths on varything topics.  The past few weeks i’ve covered everything from caravan holidays in Scotland to cruises in the Caribbean and the ISOFix car seat system to baby changing bags.  Diverse and challenging - fantastic.

My copy-writing rates are £5 per 500 words.  The rate stays the same except for all types of projects, except for large website content writing, as it’s much easier and cost effective to charge by the hour.  Discounts are available for article bulk orders (10+ 500 word articles).

Dan

Pay Per Click (PPC) campaigns can be a fantastic way of driving targetted traffic to your website. However, they are so often set up and managed wrongly, a lot of money is regularly thrown away.

Pay Per Click campaigns rely on strong, in-depth keyword analysis and constant development.

For an initial fee and a small monthly maintenance fee, an effective Pay Per Click campaign can be create and managed. Working with your current keywords, or carrying out a full keyword analysis, the Pay Per Click campaign will drive targetted traffic to your website, whatever your budget.

If you’re interested in Pay Per Click campaign creation and management, contact us for further information and a tailored quote.

The monthly SEO service I provide is a full and complete search engine optimisation campaign. It encompasses all search engine optimisation techniques and individual services I offer.

What exactly is included in the monthly SEO service?

With this service, the client receives a tailor made seo package, suited to their requirements whilst being affordable. All monthly services are recommended to be carried for an initial period of 3 months.

The monthly service can be broken down into 8 sections:

1. Initial Consultation. The monthly SEO service is started with an initial consultant between the client and I. This can be completed by e-mail, phone or a face-to-face meeting. We discuss the clients website and their objectives and I explain what work I will be carrying out. From this, I will provide an approximate price per hour and a time scale for the project. At this point, the client is under no obligation to accept any quote. However, the client agrees that upon receipt of the Initial Report (step 2) and the final, written quote for the project, if they no longer wish to continue with the monthly service, a £50 fee is due to cover all work carried out up to this point.
2. Initial Report. After the Initial Consultation, I begin initial work on the clients website. From this, I create a report providing all work that needs to be carried out on the website. From this, I provide a final, written quote for the work. As mentioned above, upon receipt of the Initial Report and written quote, if the client no longer wishes to continue with the monthly SEO service, a £50 fee is payable for all work carried out up to this point.
3. First Months Work. Upon acceptance of the written quote, I’ll begin work on the project. For the first month, approximately 70% of the work will be on-page optimisation and 30% off-page. This should be adequate time to complete any major issues arising on-page.
4. End of Month 1. After the first month, a full report is provided of what work has been carried out and the positioning of the clients website for the given keywords.
5. Second Months Work. Throughout the second month, the work is approximately split 20% on-page 80% off-page. The majority of on-page work has been completed in the first months work. There will still be some on going on-page optimisation to complete, however the majority of the second months work is spent on off-page optimisation.
6. End of Month 2. After the second month, a full report is provided of what work has been carried out and the positioning of the clients website for the given keywords.
7. Third Months Work. The third months work is predominately off-page optimisation, with around 10% being on-page.
8. End of Month 3. After the third month, a full report is provided of what work has been carried out and the positioning of the clients website for the given keywords. By the end of the third month, all major on-page optimisation will have been complete, leaving a continual link building campaign. I will re-quote for the work that is left, and again, the client is welcome to end all work and carry on where I left off, or I can continue to work at the new price per hour and time scale provided.(please note that the above working times / percentages are generic. Each project will receive a tailored campaign which may include more or less on-page or off-page optimisation than stated).

Why 3 months?

As Search Engine Optimisation is a continual process, it takes approximately 3 months to see any solid results. Because of this, I ask all clients to, where possible, commit to a full 3 months. After the first 3 months, the client can carry on working on the site themselves, or I can continue to provide a regular service. Although results will be seen after 3 months, a continous service must completed to ensure the websites rankings in the search engines are maintained.

If you’re interested in the monthly SEO service I offer and would like to discuss further, contact me.

After quality code comes a quality design. Imagine your website like a salesman who tries to stop you in the middle of the street. If he’s in a nicely cut suit, polished shoes, clean shaven and tidy hair cut, you’re more likely to give him the time of day than a salesman wearing jeans and a t-shirt, trainers full of holes, a messy bear and a long, unkempt hair, right?

Now transfer that to a website.

A person comes to your website, which has harsh colours, basic images, out-dated design principles and code that was W3C compliant ten years ago. Straight away they hit the back button and try another site. However, with a few adjustments to your design, that traffic statistic could have been a paying customer.

Website Aesthetics Checking

It’s often difficult to see any potential design problems if it’s your own site - the ‘rose tinted glasses’ effect, which is why it’s always worthwhile having someone else check through your website.

I’ll work through your website design thoroughly, discovering any potential problems that may be preventing vistiors from staying at your website. A full, multi-browser check will be carried out, ensuring maximum compatibility for all users.

Website Re-Design

Whether it’s a small section of your website or a full re-design, we will work together with a professional web designer to create and implement a new design for your website.

Further to this, I am able to offer a variety of design services, from business cards to logo’s and full company branding.

If you would like further information on any of the design services offered, don’t hestitate to contact me.

The foundation of any website is a strong, error free, reliable source code. Without this, a website can’t move forward.

Source Coding Checking

I’ll thoroughly check through your website source code, discovering any problems that may be preventing your website ranking appropriately in the search engines. Further to this, i’ll ensure that your code is validated to W3C requirements.

Website Re-Code

For various reasons, a full re-code of a website is occassionally required. Working with a small team of professional coders, we will work together to ensure your website code is fully functional, W3C validated and search engine friendly.

If you would like to discuss further or order, please contact me.

Link building campaigns make up the majority of off-page optimisation and plays a huge role in achieving the rankings you desire in the search engines.

Will any link do?

In my opinion - yes, any link (assuming it is not illegal) will help contribute to better rankings in the search engines.

All links hold a ‘value’ or a ‘weight’. There is a debate in the SEO community that only relevant links are worth anything and hold any value or weight. However, I strongly believe that any link, regardless of it’s relevance, Google PageRank or quality holds some weight.

For example, if I were to receive a link on a website dedicated to Search Engine Optimisation, then that link would hold a lot of value and would contribute significantly to my rankings in the search engine optimisation. However, a link from a website dedicated to gardening, although completely irrelevant, would still hold some value. Of course, it wouldn’t contribute to my rankings in the search engines a great deal, but it wouldn’t have negative effect.

Where can you get links from?

Everywhere!

When I carry out a link building campaign, I ensure I get links from a variety of places:

• Relevant or similar websites
• Appropriate directories
• Blogs
• Social media sites
• Article submissions
• Press release submissions
• …everywhere!

So a few links from other websites and I’ll be number one in Google?

It’s a bit more complicated than that.   Rather than finding some websites and placing a link direct to your website on them, there are several factors that need to be considered when creating back links, including:

• Relevance of the linking website
• Quality of the linking website
• Anhor text of the link
• Surrounding text of the link
• Alt text of any image links
• Number of back links - the general rule of thumb is the more, the better.  However, remember that quality is always better than quantity.  100 links from relevant, quality websites with keyword anchor text and suitable surrounding text will always be better than 1000 links from irrelevant categories in directories.

Link building campaigns take time. Links shouldn’t be forced or rushed. A regular, link building campaign is far better than a one-off onslaught of building links.

If you’re interested in a link building campaign, or would like to discuss further, don’t hesitate to contact me.

As well as copy-writing, keyword analysis is one of the aspects of Search Engine Optimisation I enjoy most. It allows both the client and I to work together and find a selection of keywords or key phrases that are most suitable.

Two common mistakes that are often made are either:

a) Not including the client during keyword analysis, or

b) Relying solely on the client for keyword analysis

The process of keyword analysis should be carried out by the SEO Consultant, with a large amount of input from the client. I prefer to work in three steps -

Step 1
Initial consultation with the client. Here, the clients website is discussed, their objectives outlined and a selection of keywords or key phrases are provided from the client.

Step 2
Once I have the clients objectives and their selection of keywords, I carry out a full and extensive keyword research. I work around the clients keywords and suggesting my own. The research is based on a variety of factors, including competition, search volume and relevance.

Step 3
Once I have carried out they keyword research, I return to the client with a full and exhaustive list of keywords. The list highlights the clients keyword choices, a selection of keywords I feel most appropriate to target, followed by a large list of relevant keywords, listed in order of relevance and appropriateness to target.

If you’re interested in keyword analysis and would like to discuss further or order, please contact me.

One of my favourite parts of SEO is the copy-writing aspect. Whether it’s working from scratch or to a tight structure, it’s the part that requires the most creativity. Whilst often being demanding, it is extremely rewarding.

As a copy-writer, I can provide a whole range of services:

• Article writing
• Article re-writing
• Press releases
• Sales pages
• Blog posting
• Social media page creation (for example, Squidoo lenses or HubPages pages)
• Forum posting
• Website copy
• Website copy re-writing
• E-commerce item copy

All work carried out is in full UK English (or US English if preferred) and is completely unique.

Examples of all can be provided upon request.

As the prices vary depending on which service you require, contact me for a full and accurate price and time scale.

The £50 SEO Analysis Report is one of my most popular services.

The aim of the report is to highlight any potential issues that may be harming your website’s search engine rankings.

Most people look at their website and think that it’s fine. It looks good, you can get to all the pages easily enough and the content is in full and proper English. Great! But why is it only getting a few unique visitors a day?

On the other hand, it could be getting thousands of unique visitors a day. The website might have been mentioned on a large, social media website and gone viral - great! But why are none of them converting into sales?

This report looks at both sides of SEO - on page and off page. Your website might be great on-page, but lack some major off-page factors. Conversely, it might be great off-page, but miss some crucial on-page factors. Or it may be missing both!

What does the SEO analysis report cover?

The report will cover all aspects of Search Engine Optimisation, both on-page, including:

• Semantic HTML, W3C validated
• URL structure
• Information architecture
• META tags
• Keyword analysis and density
• Website aesthetics, design and usability
• Website copy and structure

…and off-page:

• The majority of off page optimisation can generally be grouped together under ‘links’. This includes:
  • Number of incoming links
  • Number of outgoing links
  • The use of anchor, title and alt text where applicable
  • Keyword usage in and around the links
  • Relevance of page from where the incoming link is from
  • Quality of page from where the incoming link is from
  • Deep-linking

Although the above does not encompass all the aspects of the SEO analysis report, it provides a good understanding of what to expect from the report. However, there are two extra items I add to the report, which are generally not found on a large selection of SEO reports -

• Competitor analysis, and
• SEO recommendations

After I have completed both the on-page and off-page factors, I will take a look at a selection of the websites competitors. These competitors can be provided by the client, researched by wholly by myself, or a mixture of both, which is generally recommended. They analysis can also be carried out on a specific keyword or key phrase, or a direct competitors website.

At the end of the report, a full list of recommendations will be provided for the client. These include any recommendations and improvements I feel necessary to make to the website that may be preventing the website rank appropriately in the search engines.

It must be noted that the client has no obligation to hire me to put the recommendations into practice. Although I will provide a full price per hour and time scale for the work, the client is more than welcome to either carry out the work themselves, or hire another SEO Consultant.

What makes this £50 SEO analysis report different to other reports?

You may have noticed that there are a small amount of free SEO analysis reports available around the internet. In a nutshell, these reports aren’t worth a great deal - hence the reason why they’re free!

These reports only cover the basics of on-page and off-page optimisation - it’s all they can do. They’re a computer generated report. All they can cover is what they’ve been programmed to.

Further to this, these free reports have no human input, meaning they can’t even begin to cover website aesthetics, usability, copy or content structure.

As well as these, these reports don’t cover competitor analysis nor do they provide any form of recommendations.

I haven’t mentioned everything covered under the report here, so if you have any questions about a specific item in the report or would like to order a report, don’t hesitate to contact me.